This depends on how much time the participating business takes to complete the process. There are various steps within the process. Typically, businesses are able to complete the AQS process within 3 months.

By complying with the standards of the Aruba Quality Seal Program and earning the prestigious Aruba Quality Seal, your business will enjoy a variety of benefits:

Greater Customer Satisfaction: First and foremost, Aruba Quality Seal program ensure that your business is dedicated to providing high quality customer service, thereby promising a satisfactory experience to customers and safeguarding their loyalty to your business.

Greater Trust in Your Business: The Aruba Quality Seal serves as a badge of honor that tells customers they can trust your business; it was vetted and passed an unbiased auditing process with flying colors, and thus is endorsed by the only destination authority. Not only will you earn the respect and trust of your customers, but you will also gain the respect of other local and international organizations.

Improved Quality of Products/Service: The audit process focuses on management reviews, qualitative product offering, service skills & training, as well as all general hygienic standard procedures, making the Aruba Quality Seal program a sturdy pillar for continuous improvement and growth within your business. Based on a rigorous system of documentation and analysis, improvements in products and/or services are carefully planned and implemented.

Increased Revenue: The Aruba Quality Seal program aids businesses in their journey towards increased productivity, providing high value insights into procedures that can make a world of difference to the overall financial performance of businesses.

Increased Efficiency, Lower Costs: Aruba Quality Seal standards provide a clear framework that enables your business to become a well-oiled machine! Since all business processes are documented, fewer errors occur, leading to greater consistency, transparency, and less rework, thereby ensuring maximum efficiency and decreased costs.

More Stability: By requiring the proper procedures and documentation of all processes, Aruba Quality Seal program helps mitigate problems and lead to a more accountable and knowledgeable staff, thereby providing stability within the business.

Improved Employee Morale: Staff members are more satisfied and motivated when there are defined roles and responsibilities, a clear understanding of management accountability, established training procedures, and a well-defined picture of how the roles of the employees affect quality and the overall success of the business—and this employee satisfaction is ensured by the Aruba Quality Seal program. Improved employee morale in turn elevates your business’ image, reputation, and service.

Stronger Leadership: Aruba Quality Seal standards require commitment and involvement from a business’ leadership team, ensuring stronger leadership and an established vision, which in turn results in having a more motivated, engaged, and empowered workforce, contributing to a better overall working environment.

Wiser Decision-Making: The Aruba Quality Seal program sets out clear directives regarding audits, standards, and process reviews, helping a business gather valuable information (possibly previously unknown) and make decisions based on solid data.

Greater Sustainability: In working towards the Aruba Quality Seal certification, a business is required to ensure that specific aspects of its operation adhere to strict sustainability standards as stated in our laws, thereby guaranteeing environmentally friendly processes that help to protect Aruba’s fragile tourism product—not to mention that more and more tourists want to support sustainable businesses. Furthermore, greater sustainability often means increased efficiency and savings in the long run.

Promotional Benefits: As the recipient of the Aruba Quality Seal, your business will enjoy a wide range of promotional benefits and invaluable exposure through promotional and marketing efforts by the Aruba Tourism Authority. The scope of these efforts include international recognition via press releases and publications, garnering local recognition through local press/media and hotel in-room television, promotion and inclusion in relevant blogs on the island’s number-one search engine, aruba.com, representation at various Aruba tourism conferences, meetings, marketplaces, and networking opportunities with visiting travel-trade professionals. Your business will be also recommended to the valuable incentive and group market. 

After having completed the auditing component, QESH Services will create a report of your business; this should be finalized in approximately four weeks. If your company meets the required standards, you will be notified and can expect to receive your Aruba Quality Seal promotional materials within two weeks. Should your business not qualify for the Aruba Quality Seal immediately, you will receive a report with findings and improvement points that are to be remedied within a predetermined term. Within this term, you can contact Aruba Quality Seal through [email protected] to be audited on the remaining points.

Once your audit is determined positive, you will receive a confirmation email from Aruba Quality Seal program. For your efforts and professionalism, your business will be awarded an Aruba Quality Seal for a period of two years. During this two-year span, you can expect a minimum of one mystery shopper visit to ensure that all standards are consistently upheld. Three months before the termination of the two-year period, you will need to request a re-audit by reapplying for the AQS seal for your next term.

Click here for the registration form.

Yes. Each business has a different format, procedures, and safety requirements; therefore it merits its own process, audit, and Aruba Quality Seal.

Other international standards-based program can typically cost a small business (up to 25 employees) up to $7,000, while medium-size businesses (up to 100 employees) can expect to pay as much as $13,000. Understanding the importance of the AQS program and making it accessible to local businesses, the ATA subsidized a large portion of the formularization and creation hereof for our partners. ATA included has for a limited time and an additional introductory incentive: the program fee is normally set at afl 2400 and for a limited time, businesses that complete the program within 12 weeks of receiving notification of payment and access to the online assessment will receive an afl 600 refund upon achieving the Aruba Quality Seal. Additionally, the ATA will continue devoting ongoing resources to the promotion of certified Aruba Quality Seal businesses on multiple local and international promotional platforms, adding even more value to this program.

A business’ afl 2400 investment (or afl 1800 when meeting the early incentive offer) covers the cost of the online assessment and on-site audit, as well as guidance, planning, and implementation of areas that need attention. The Aruba Quality Seal program aids businesses in their journey towards increased productivity, providing high value insights into procedures that can make a world of difference to the overall financial performance of companies.

The afl 2400 cost of the program equates to just afl 100 a month (or afl 75 per month for those taking advantage of the 12-week incentive offer) over the two-year validity of the Aruba Quality Seal.

You will receive a digital and physical package of your collaterals containing the certification logo, design package, and other promotional materials that can be used online and/or in print as you see fit. This package is solely for you to use on the respective business for which the Aruba Quality Seal was awarded. Please be informed of the strict terms and conditions applied for the usage and display of the Aruba Quality Seal. Under no circumstances can the Aruba Quality Seal be utilized by another business, even if owned by the same company.

The Aruba Quality Seal can be showcased both on location as well as online with the digital certification design materials that you receive upon completion. The Aruba Tourism Authority will include all respective materials and promotion on our well-visited website (more than 9 million visitors a year). In addition, we will promote certified businesses through groups and press trips.

Transparency is key in an audit process. Aruba Quality Seal collaborates with QESH Services in this process. QESH Services is established in Aruba and is headed by Mr. Bernd Zalewski. He has extensive experience in the field of safety, quality, environmental training and consultancy, and certification of management systems. The Aruba Tourism Authority is the owner of the Aruba Quality Seal but has outsourced the entirety of the process to QESH Services to safeguard the process.

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